
Email marketing is one of the most affordable ways to grow your business online. In fact, it is absolutely essential to long term success. Anybody that plans to use the internet for business must have a plan for building an opt-in list. To many people fail because they overlook this extremely important part of online marketing.
Before you begin to advertise your product or service, you should have a system in place to capture and follow up with your leads. The basic elements of an email marketing campaign are the opt-in form or capture page, the autoresponder, and your follow up emails. These elements work together to maximize the effectiveness of your campaign.
The opt-in form is simply a snippet of HTML provided by your autoresponder service. It asks for some basic information, such as first name, last name, email address, etc. Once the information is entered, it is sent to your autoresponder service, and a confirmation email is sent. You should have an opt-in form on every page of your website. In addition to the opt-in form, you should use a capture page. A capture page is a webpage designed specifically to capture the contact information of your visitors. It will include your opt-in form and some small graphics. You can have this page as a drop in, a pop under, or an exit ad to your main page.
Study shows that your offer needs to be seen a minimum of seven times before your lead will buy from you. Autoresponders are your 24/7/365 salespeople. Once you have captured your visitors information, your autoresponder will follow up with them automatically. Choosing the right autoresponder is almost as important as building your list. The one you choose should offer several features.
The first feature you will need is
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